Illuminate was a school project with the brief requesting an advertising campaign for the Singapore Kite Festival. The idea of illuminate came from the objective of forging stronger bonds between family members and friends. It is like individual 'lights' finding each other in the darkness and forming that bond. These 'lights' are represented by kites and lanterns as participants of the festival can bond through kite-related activities.
Bus stop posters
Brochure and outdoor exhibition
